The Fort Lauderdale Strikers unveiled their new logo at Fort Lauderdale's Centennial Celebration yesterday. The logo was designed by 343RLP+ creative group, who are responsible for the Brand Identity & Naming of the Houston Dynamo, Real Salt Lake, and Toronto FC.  The iconic Red and Yellow stripes should be familiar to those who have some knowledge of the team and/or the NASL. The logo also has the iconic pillars of Los Olas Boulevard, in Fort Lauderdale.

"This new Fort Lauderdale Strikers logo reflects the rich history of our club and embodies everything we represent." said Strikers President Tim Robbie. "The incorporation of the wave wall columns of Las Olas into the logo and the logo unveiling at the Fort Lauderdale centennial celebration underline the inextricable link between the Strikers and the city of Fort Lauderdale," said Strikers President Tim Robbie.

"Our main objective was to develop a visual brand identity program evolving key attributes of the Strikers brand representing the traditional heritage of the old Fort Lauderdale Strikers, while also capturing the passion of the team brand more suitable for the 21st Century," said Rich Levy, Principal and Design Director of 343RLP+ Creative Group. "We are excited and feel we have accomplished that by capturing the brand essence of the team and institution."

The Strikers' new jersey will be unveiled Tuesday night.

What are your thoughts on the logo?

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